Federation of Adult Education Associations
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The World of Publicity.

Summary of the Project:

The Learning Partnership will be formed by young adults from different European countries (Spain, Poland and France) who will tackle, in a critical way, the subject of publicity and consumerism, exchanging and contrasting their experiences and knowledge. The power of publicity and consumerism are two realities which are present in and influence all society spectra. Youngsters and adults are accomplices or victims of publicity; however, it is youngsters who are especially vulnerable since their personality is on construction and they very often have the need to be identified with a group, understanding this identification by having same things, same brand, label clothes, etc..

With the development of the proposed activities, the participants will get to know the resources, techniques and strategies used in publicity, acquire a critical and responsible attitude towards publicity and consumerism, know and exercise their right as consumers, find out, analyse and compare how other persons from other nationalities and cultures think about the phenomenon of publicity (differences and similarities).

For that purpose, the participants will analyze a blockbuster film, study the language of cinema, comics and publicity, shoot an advertisement making use of what they have learnt, and write a project report which will be disseminated by them through round table talks.

Participating organisations:

Coordinating Institution: FUNDACIÓN ADUNARE, Zaragoza, Spain (ES). http://www.adunare.org
Adunare is a non-profit and non-governmental Foundation. In latin Adunare means Unite. Adunare is the consequence of the unification of eight local associations from Zaragoza city. Its main speres of activity are Education, outlining adults and young adults at risk of social exclusion, Vocational Training, Social and Labour Insertion, as well as Culture and Leisure Entertainment. Fundación Adunare has a specific service collaborating with the local government whose main objective is to advise and help private and public organizations to adapt, improve and evaluate their service provision and performance outcomes with regard to the integration of migrant population.

Partner organization: INSERMEDIA FORMATION, Bordeaux, France (FR). http://www.insermedia.com
Insermedia Formation is a non-profit association founded in 1989 and located in Bordeaux, France. Its main objective is prevent and fight against social and labour exclusion of youngsters and adults, workers and unemployed. Today, Insermedia has about 320 professionals working in organization and works with an average of 2000 people each year.
Insermedia working method is based on direct intervention and support to school and labour orientation, training and work research.

Partner organization: The Society for Resocialization and Social Readaptation "Island", Lódz, Poland (PL).
It is a non-profit organization founded in 2003 by the Resocialization Centre of Lódz (existing from1967). The main objectives of the Society are the socio-labour integration of the young people who leave regular schools and are at risk of being marginalized and excluded from society, the development of their personal and social skills and the improvement of their career choices. The organisation activity addresses mainly o youngsters coming from pathological and dysfunctional families, orphanages and resocialization centres.